Editorial: Ezetimibe and Etiquette

This is an editorial or rant, I guess it depends on your perspective. I have been contemplating for a few days if I should bother with this post. However, as a wise friend once counselled: “the standard that you walk past, is the standard that you accept.” So I have decided to write this in order to have a place to direct folk in the future when confronted with rude or unprofessional behaviour in the electronic environment.

In recent times I have been writing a column for the Royal Australian College of GPs. This came about after I started the “Old Doc, New Drug” series on the blog. The editors of the NewsGP College magazine thought that my attempts to make pharmacology fun would be popular their readers. I have enjoyed writing these articles and received a lot of positive and useful feedback.

Last week my article on the cholesterol medication ezetimibe was published. Ezetimibe is not a “new drug”, it has been on the market for 15 years. However, as a remote GP working in ED and Anaesthesia it is a medication that I don’t prescribe. I felt that there was a gap in my knowledge which I needed to rectify.

This has always been the ethos of the BroomeDocs blog: wondering aloud into the ether and exploring new ideas. My very public demonstration of ignorance and learning has resulted in a lot of great educational opportunities for myself and hopefully the readers too. The basic contract is this: I spend my spare time researching and writing stuff I hope is helpful to other doctors – the readers can take it or leave it but it is all for free! Nobody loses.

Putting oneself “out there”, online requires a thick skin. I have certainly had my share of colourful debates in the comments section! On some occasions I have argued aggressively to make a point. However, the argument is always with the science, not the person.

A few days ago I got a text message from a close friend and fellow GP who was sitting in her office in Victoria reading the latest NewsGP. When she scrolled to the comments section she was quite annoyed by one particular comment and brought it to my attention. In the eternal world of the internet – here it is as written in a public professional forum:

Jon   1/05/2019 9:55:19 PM

Respectfully, how is this a “new” drug? It’s been on regular use for years. A brief Google search finds that it has been on the PBS since 2004

In fact, it was the subject of an NPS RADAR bulletin in 2004 as well. If “only one class of drugs” has been used to lower cholesterol for “the majority of” you career, and it ezetimibe has only recently made its way onto your radar 15 years after its PBS debut, then I guess you’ve hard a long career – and one that didn’t involve a great deal of ongoing CPD.

What’s next? An article about that new-fangled metformin you’ve started hearing about?

This is clearly not the worst thing ever written upon the internet. However, I would like to use it as an example of the sort of behaviour that makes me worry about some in our profession. Let me take you through it….

Firstly, if you are a healthcare professional and would like to make a comment then you should never do so anonymously. Anonymous comments are the academic equivalent of childhood “ding-dong ditch” pranks. If you have a point to make; please own it and have the courage to use your full name.

Remaining anonymous is argumentation cowardice. Much of what is wrong with online society would be resolved if we were all required to make comments in our own, identifiable voices. My guess is that the trolls would rapidly disappear once unveiled. Few people are truly jerks to your “face” even when it is only a unique, identifiable avatar.

Anonymity removes the other person’s ability to engage in a true, reasoned debate. I am certainly not going to argue with; or explain myself to an egg emoji.

Second point. Opening with ‘respectfully’ is a red flag for rudeness. In the comment above the tone becomes increasingly less respectful as it progresses. As professionals, we should assume ‘respectfully’ as a given. If you need to say it (or write it) then I am not surprised that you are full of vitriol, ready to bubble over. Please don’t use the term if your goal is to be the opposite.

Next up… “a brief Google search“. Condescension is never a great look. If Jon had read the article then he (or she) would realise that I actually did quite a bit of research in its production. Of course, if Jon had done a brief Google search for “Casey Parker” they might have discovered that I am either:

For the record, I am the latter. If Jon had checked then he/she would have realised that the series “old Doc, New Drug” is not about cutting edge pharmacology. Rather, it is about disseminating useful knowledge for other doctors in what I hope is an engaging and easily read style. I am the Old Doc, the Drugs are new to me!

Now in fairness Jon is, in a strange way, complaining that the drug that is being discussed is ‘not new’. It has been on the market since 2004. He / she is entirely correct as the Google search confirms. If this is the point Jon wishes to make – then it is clearly correct – he/she wins the debate (which I was not aware I was a party of until this point).

Whilst this article is nominally about an old drug, it is actually about the recent evidence that has emerged about ezetimibe. The trials that were analysed were published quite recently in 2015 and 2017. So it seems that Jon either did not actually read the article or has judged it entirely on the title which is at best laziness.

I suspect though that Jon’s real motivation for tilting at my written windmill arises from vanity. Jon is attempting to demonstrate to other readers that he/she is smarter than the chap whom the editors asked to write the article. Hence, he must be very smart indeed, right?

Sadly I must pull that rug out from under Jon’s feet and assure him/her that I am not particularly smart. My IQ is likely around 100 and as such he/she stood a 50% chance of being smarter than me before demonstrating this in writing.

The part of the comment that really bothered me [ I am not counting the spelling or grammatical errors] was this low blow towards the end. “it [if ] ezetimibe has only recently made its way onto your radar 15 years after its PBS debut, then I guess you’ve hard a long career – and one that didn’t involve a great deal of ongoing CPD.

There are a few things going on in this sentence. A direct attack on your opponent’s intellect is argumentum ad hominem (an argument against the man). This is widely considered the basest form of argumentative error.

The inference is that I must have been living under an educational rock to be so ignorant of this drug. Well, possibly true, I have spent little time on this particular agent, but it is a logical error [ hasty generalisation or inductive fallacy ] to generalise my specific ignorance of ezetimibe to my broader education or knowledge.

The myth in play here is that we doctors have (or should have) a perfect understanding of everything we do in medicine. This is born from the ridiculous culture of medical school where we all strive for 100% and feel like a failure at any less. This myth is both wrong and harmful.

The facade of the ‘perfect doctor’ is comical at best. More importantly it gives rise to the kind of arrogance that prevents one from questioning the “old truths” and exploring better ways to do the best by our patients. This myth perpetuates the kind of bullying, pimping and abuse of power that still plagues our profession. I do worry about our professional culture when I read comments such as these. This was largely my motivation for responding

Finally, in response to Jon’s parting shot… I will write that article about “new-fangled metformin“. I have prescribed it for many years and yet I know that there are many things to learn. I am perennially fascinated by what I learn every day. Medicine is complex. The science changes every year. Our minds must remain open if we are to provide the best care that we can.

One of my favourite talks from the SMACC conferences was by Dr Jenny Rudolph. In it she espouses the re-framing of the “WTF” moment. That is, when you see something that seems dumb, ludicrous or plain wrong and you begin to ask … WTF?… rethink the situation as “What’s Their Frame?”

Instead of assuming that the person making the obvious error is somehow inferior or incompetent – take a step back. Convert your righteous indignation into genuine curiosity. Ask yourself: “what lead this person to this situation?” or “where is this person coming from, what is their motivation?” Then, and only after discovering the source of the error should you interject and give feedback. After doing so – I am still at a loss to understand Jon’s frame.

So, please, when writing comments on professional websites, blogs or Facebook groups please spent a moment examining your motivations before hitting “enter”. I suspect that most trolls may have a valid point. A moment examining one’s posture may allow that point to be made in a truly collegial manner.

If you see bad behaviour online that does nothing to expand our knowledge or progress the profession – call it out. Respond and comment in turn. Or at least send them to this page!


  1. Thank you Casey

    So much to unpack there – and yes, Jenny Rulophs masterful smacc talk ‘what’s their frame?’ resonates well

    One of the saddest things about medicine is the Uber-competitive traits it brings out – laid down in school, reinforced and reworded in medical school and postgrad training and then left to fester over a career

    Me? Some days I’m awesome. Some day’s I;m woeful inadequate. Most days I’m average

    You’ve shone a beacon for learning, developing mastery and trying to keep on top of the knowledge torrent, for which I thank you

    Great post – lots to mull

  2. Manny Muthu says

    So glad to read this paragraph in particular..” The myth in play here..”!! Whenever I read your blog Broomedocs or LITL there are many instances where I come across something new or reminded of something I’d learnt but forgotten. It helps greatly. However I’ve spent hours worrying I was not up to date as my peers . All the insecurities come out and it has become a vicious cycle at times. Researching more and learning that you didn’t know when more.. Still like you say it’s ingrained from medical school and hard to shake off the habit of comparing oneself to one’s peers..

  3. Great article Casey! Wisest is he who knows he does not know.

  4. Thinus van Rensburg says

    Good article mate. When I see someone post such a comment at that time of the evening I simply assume they were intoxicated or similar given that their response really served no purpose other than to stir the pot

  5. John-Paul Kennedy says

    Hi, Casey. The person making these comments is clearly trolling. It is a contemptible practice borne of the freedom from societal constraints that anonymity brings. They take a criticism and deliver it in a belittling manner out of sadistic pleasure. Respond only with: “Thank you for your comment” and they will be deprived of satisfaction.
    This person is listening to their inner child and their id, I suspect. They gain no kudos and impart no wisdom from the interaction. They may have developed their criticism in a far less cutting way but they chose to indulge in ad-hominem.
    Do not lose a wink of sleep over this. I have been impressed by your work and your integrity for a few years. You are a valuable asset to Medicine.
    Some people will always try to cut you down rather than elevating themselves.
    Trolling in these comments might be eliminated if comments were linked to an AHPRA number. Serious people will still comment with this stipulation, I am sure.

  6. Erin Hawkey says

    Thanks Casey. For all of it.

    Further to what Tim said, we must often “walk past” some contemptible behaviour in medicine because there are often other tasks higher on our immediate triage list than calling it out (at that time)…

    On my best and worst days, I try (with varying degrees of success) to role model the kind of doctor I want to be, the kind of human I would want MY doctor to be and the kind of colleague with whom I’d like to work.

    My medical and human role models succeed in achieving the same (most days) or if they’re also trying, they make it look easy.

    Keep up the hard work – from the comments above and contributing guests, there are plenty out here appreciating it for reasons you make it.

    As Mel says, what you do matters.

  7. Stephen Paul Wood says

    Thank you for a great piece. I was recently trolled by a “successful author” and it was a direct attack on my intellect and professionalism that did not address any of the content of my comments regarding his article. This is behavior is becoming more prevalent as social media allows for immediate publication, and as such, has become less and less constructive.

    The other point is that it is vitally important to revisit medications from time to time, as post-marketing data and experience can be quite illuminating. Dispelling medical myths is also important as well.

    I look forward to reading your article on Metformin!


    PS – Thanks for introducing us to the other Casey Parkers….

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